Ama Stroe · Coaching, brand strategy and communication

Clear direction. Communication that feels like you.

You have an idea, a business or a change you want to take further. Maybe you need to clarify your direction. Maybe you already know what you want and you are looking for the right way to say it. We start from you and from what you are building.

Coaching for the person. Strategy and content for the brand. Ama Stroe

Ama Stroe, business coach and brand strategist
Top 3 strengths Empathy · Developer · Connectedness
Ama Stroe on the stairs, in warm light

My motto

Strive for progress, not perfection.

Coaching 1:1

When you know you want change, and you are still finding where to begin

In coaching, we start from what you are living right now and from the questions that matter to you. Together we look at your options, what holds you back and the choice you want to make. I give you space to think and structure to move forward.

Ama Stroe with her coaching certificates

Business coaching

You make decisions that affect people, money and your time. We work on priorities, on the way you lead your team and on the questions you need to discuss openly.

Career transition

Feel you have outgrown your current role? We start with what you have learned so far, what you want to keep and the kind of work that fits your next chapter.

Personal development

Maybe it feels hard to set boundaries, to choose for yourself or to trust a decision you have already made. We work from your real situations and from the way you want to relate to them.

How we work together

Start with a conversation
  1. We get to know each otherYou tell me what brings you here and what you would like to change. We see whether we are a good fit.
  2. We set the focusWe clarify the question or goal we start from and what you need to understand better.
  3. We work in 1:1 sessionsConversations with time for reflection, and for the decisions and actions that matter between sessions.

Brand & Marketing · Astrofil Consulting

Brand strategy and communication with direction

Brand communication starts with the people it speaks to. I want to understand what your clients are looking for, what questions they have and what helps them trust what you offer. From that understanding we build the strategy, the messages and the content my team produces and publishes.

Brand strategy and positioning

We define how you position yourself, which messages matter to your clients and how you talk about what you offer. You get a direction we can use in content, campaigns and brand presentation.

Social media and organic content

We plan and produce content for the channels that suit your brand: editorial ideas, copy, scripts, graphics, photo and video. Every piece plays a role in your communication.

Influencer marketing

We choose creators who make sense for your brand and build collaborations with a clear goal. We handle selection, conversations and bringing their content into the campaign.

Photo and video production

We arrive on set with topics and shots ready. We film, photograph and edit material you can use in posts, reels and campaigns, in line with the agreed strategy.

The Astrofil team

The people who take ideas all the way to publishing

Behind every project are many small decisions: what is worth saying, how we film it, what we keep in the edit and when we publish. We work together at every stage, from the first idea to the piece your audience sees.

Portfolio

Projects we have worked on

Every brand comes with its own context, a team and a problem to solve. Here are some of the projects where we built strategy, content and campaigns together with our clients.

Social media

Let's connect online

I talk about communication, business, coaching and what I learn from the projects I work on. Find me on the platforms below.

Training & facilitation

Experiences where your team learns together

I design workshops and gatherings around what your team needs: a shared direction, an important conversation or ideas you want to put into practice.

Ama Stroe leading a training

Team trainings

We work on communication, collaboration and the way people understand their role in client relationships. We choose the topic and format based on real situations in your team.

Workshop facilitation

I prepare and lead sessions that bring every perspective to the same table, explore the options and close with clear decisions about what comes next.

Brand events

From concept to the messages that carry it, we build events with a clear reason to exist, for the brand and for its guests.

Plan a training
Ama Stroe in an open doorway, in natural light

About me

Two worlds. One perspective.

When you build a business or go through a change, professional decisions become personal too. What matters is what you want, what you can sustain and how the people you work with understand you. This is where my two directions meet: communication strategy and coaching.

I studied marketing and built communication strategies for brands in dentistry, medical aesthetics, HoReCa and retail. I also led a business with a team of around 40 people, an experience that showed me how much people matter when a strategy has to be put into practice.

My interest in how we think, choose and change led me to NLP training and coaching certifications. Today I bring these perspectives into my conversations with people and into my work with entrepreneurs. I like to understand what lies behind a decision before I suggest a direction.

I believe every person has something unmistakable. My role is to help you see more clearly what matters to you and to find the way you want to express it, in your career, in business and in life.

Training and certifications

Studies in marketing, NLP training and certifications in business and life coaching.

My natural strengths

Top 5 CliftonStrengths

  1. EmpathyI hear what remains unsaid.
  2. DeveloperI see potential before it becomes obvious.
  3. ConnectednessI link people, ideas and directions into a meaningful whole.
  4. IntellectionI think deeply before I propose.
  5. RestorativeI turn chaos into clear steps.
The curious paradox is that when I accept myself just as I am, then I can change.
Carl Rogers

Community

We grow through the people around us

Some of the best ideas started with a conversation. I love bringing together people from different fields, making room for shared experience and seeing what can grow from there.

Contact

Let's talk

Tell me what you are building or what you want to change. I reply personally and we see whether it makes sense to work together.

Email

Write to me

The first step is a conversation.

I am interested in
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